The COVID-19 pandemic, with all of the uncertainty it brings, has led us to innovate for the launch of ImpactSKU. Because we want to be sure to provide value to all of our stakeholders we’ve decided to offer a Preview of ImpactSKU this year, with a launch of the full accelerator for 2021. This virtual program will allow more companies to participate, give mentors a chance to meet some exciting CPG start-ups, and engage sponsors to help the ecosystem grow. Unlike the ImpactSKU accelerator, the Preview will not require equity participation, mentor membership fees, nor will it offer a cash stipend to participants.
SKU has partnered with FINNOVATION Lab and two of Minnesota’s great CPG companies: General Mills, 301 Inc. division and The Stable to create the ImpactSKU Accelerator, launching summer of 2021. ImpactSKU Preview will launch August of 2020.
ImpactSKU Preview will serve as a glimpse of typical ImpactSKU programming, with a focus on navigating uncertain markets. ImpactSKU Preview will welcome 10 purpose-driven start-ups to participate in the programming, which will take place over 6 weeks in late summer, ending with a pitch event during Twin Cities Startup Week. Each session will take place virtually and include content, workshop time, and a panel discussion. ImpactSKU Preview participants will also have access to CPG experts through our office hours!
- 10 purpose-driven startup companies
- 6 weeks of programming
- Zero equity
- Curriculum covers topics important to startups, including Vision + Purpose, Market Validation, Channel Strategy, Finance and Legal.
ImpactSKU is for purpose-driven ventures with business models that support environmental sustainability, fair labor practices, ethical supply chains, and healthy communities. By focusing on social impact, we aim to support entrepreneurs who know that long term growth is based on business practices that protect the planet’s resources and nurture wellbeing for everyone.
Founded in 2011, Austin-based SKU is the first and leading Consumer Product Goods (CPG) accelerator in the country. CPG entrepreneurs quickly discover that simply having a great product and funding is not all that it takes to grow a successful brand. SKU surrounds stellar startups with a wraparound infrastructure of seasoned Mentors, a customized program, advanced operations support, access to industry expertise, and connections to capital.
FINNOVATION Lab encourages the expansion of economic equity and opportunity by supporting entrepreneurs who build business models that positively impact people, communities, and the environment.
Learn about the benefits of supporting purpose-driven consumer products startups.
Are you a CPG entrepreneur?
Learn about the value ImpactSKU can bring to your consumer products startup. Preview begins August 4th, 2020.
ImpactSKU differs other incubators and accelerators because mentorship goes deep.